Nike’s latest earnings report sent shockwaves through Wall Street, with the stock surging 15% in a single day—its biggest rally since the pandemic recovery. After months of investor anxiety over sluggish sales, margin pressure, and global uncertainty, Nike’s upbeat results and turnaround plan have sparked a new debate: is the consumer finally coming back, or is this just a relief rally? Here’s a comprehensive look at Nike’s 2025 story, from the current landscape to what lies ahead.
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