Netflix: Streaming maturity and the economics of global content
In 2025, Netflix stands not as a disruptor but as the established leader in a global streaming industry it helped invent. As subscriber growth slows and rivals proliferate, Netflix is showing the classic signs of a maturing business: a shift from hypergrowth to profitability, deeper focus on content economics, and a need to defend market share through relentless innovation and operational discipline. This article explores the core pillars of Netflix’s current strategy—how it navigates global content investments, monetizes audiences across regions, and adapts to new economic realities in the face of rising costs and intensifying competition.
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