Meta platforms (META): Social commerce expansion and quest rollout
Meta Platforms is once again redefining the intersection of technology, commerce, and communication. In 2025, two fronts dominate the company’s strategic evolution: its rapid push into social commerce, integrating AI-powered in-app shopping across Facebook, Instagram, and WhatsApp; and the global rollout of Quest 4, its most advanced mixed-reality headset to date. Both paths, one anchored in monetization, the other in long-term infrastructure, reflect CEO Mark Zuckerberg’s enduring bet that Meta can own both the present digital economy and its immersive, AI-driven future. Here’s how Meta is executing that dual vision.
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