McDonald’s: Mobile ordering, menu personalization, and franchise health
By 2025, McDonald’s stands as a model for how legacy brands can stay relevant through technological disruption, evolving consumer tastes, and global macroeconomic uncertainty. Despite fierce industry competition and ongoing cost inflation, McDonald’s continues to deliver robust growth by doubling down on mobile ordering, advanced menu personalization, and the strength of its global franchise system. This article explores the core pillars of McDonald’s digital and operational transformation, the innovations driving brand loyalty, and how ongoing support for franchise partners remains vital to McDonald’s iconic Golden Arches.
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