Marriott International: Occupancy recovery, loyalty program upgrades and business travel trends
Marriott International entered the end of 2025 with renewed strength and a playbook designed for profitable expansion in a changed travel world. After years of post-pandemic rebuilding, the hotel giant is not just bouncing back—it is evolving, layering digital-first guest personalization, loyalty-driven upsells, and new business travel trends atop a diverse global portfolio. As it leverages its Bonvoy platform and move into luxury, extended stay, and resort segments, Marriott shows how hospitality leaders can thrive as travel demand rebounds and business clients redefine their needs.
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