Intuit has spent decades building trusted tools for taxes, small-business accounting, and consumer finance. Today, it is in the middle of a decisive shift: from being a “do-it-yourself” software provider to becoming an AI-driven expert platform that can actually do the work for consumers, accountants, and businesses. With nearly 100 million customers across TurboTax, QuickBooks, Credit Karma, and Mailchimp, Intuit is using its vast data, proprietary AI infrastructure, and a rapidly expanding network of human experts to power the next phase of growth in fintech through 2030.
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