In 2025, a palpable shift in global investing is underway. After years of U.S. stock market dominance, international equities and the ETFs that track them are making a comeback. The catalyst? Stretched U.S. valuations, a reversal in performance leadership, currency dynamics, and renewed interest in global diversification. Investors are rediscovering the importance of international exposure, not just as a tactical play, but as a long-term reallocative move as market leadership rotates. In this article, we unpack why this trend is emerging now, the structure and strengths of international ETFs, key opportunities and risks, and the funds at the forefront in 2025.
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