H&M vs. Zara: Who’s leading the fast-fashion industry?

The fast-fashion industry has transformed the way we shop, offering trendy styles at affordable prices with rapid turnarounds. Among the industry’s giants, H&M and Zara stand out as pioneers and leaders. Each has carved a unique path to dominate the market, but which brand truly leads the fast-fashion race? Let’s dive into their strategies, strengths, and challenges to uncover who is ahead in the battle for fast-fashion supremacy.