Goldman Sachs: Consumer banking gambit – savior or side hustle?

Goldman Sachs, synonymous with Wall Street dominance, is better known for high-stakes investment banking than consumer banking. Yet, in recent years, the financial powerhouse has ventured into consumer-facing services through its Marcus platform and partnerships with brands like Apple. The strategy is bold, but is it enough to offset challenges in its core investment banking and trading businesses? This article explores Goldman Sachs’ foray into consumer banking, its progress, and the roadblocks it faces in reshaping its identity.