Etsy bets on AI: Smart move or stretch too far?
Etsy, the beloved marketplace for handmade crafts and vintage treasures, is making a bold pivot. Once synonymous with artisanal charm, the platform now faces pressure to compete in an AI-driven e-commerce landscape. With over 130 million listings and 95 million active buyers, Etsy’s bet on artificial intelligence to enhance discovery, streamline operations, and boost sales raises a critical question: Is this a strategic evolution or a risky departure from its core identity? Let’s examine the opportunities, tensions, and challenges shaping Etsy’s AI journey.
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