Estee Lauder’s China nightmare: On the brink or ready for a comeback?
Estée Lauder, the famous beauty company, is facing big problems in China, the world's second-largest market for beauty products. China used to be a great success for Estée Lauder, but now sales are falling, and the company is losing market share. This is happening because Chinese shoppers are changing what they like to buy, local brands are getting stronger, and the economy isn't doing as well. People are wondering: Is Estée Lauder in serious trouble in China, or can it turn things around and become successful again? Let's look at the challenges Estée Lauder is facing in China and what the company is doing to try to fix the situation.
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