Duolingo and the rise of EdTech: High growth, high insider ownership
In 2025, education technology—or EdTech—is one of the fastest-growing sectors in the global economy, transforming how people learn, teach, and upskill. At the center of this transformation stands Duolingo, the world’s most popular language-learning app and a symbol of EdTech’s disruptive potential. With its blend of gamification, artificial intelligence, and a freemium business model, Duolingo has not only delivered spectacular user and revenue growth, but also sparked debate about valuation, insider ownership, and the future of digital education. This article explores how Duolingo and the EdTech sector are evolving, why high insider ownership is both a strength and a risk, and what investors and educators should watch as the industry matures.
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