Consumer experience and e-commerce ETFs: Riding the digital shopping revolution
The way people shop, interact, and spend is evolving at unprecedented speed. In 2025, digital convenience, real-time reviews, direct-to-consumer brands, and omnichannel strategies have transformed global retail and consumer experience. As companies race to meet ever-rising expectations, a new class of exchange-traded funds—Consumer Experience and E-Commerce ETFs—gives investors diversified access to those leading the wave. This article explores the trends, opportunities, and innovations driving this sector, and how investors can ride the momentum still reshaping the retail world.
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