Coca-Cola’s bold bet on booze & coffee: Genius or recipe for disaster?

Coca-Cola, the iconic beverage giant, is shaking things up in a big way. Known for its signature fizzy drinks, the company is now venturing into uncharted territory with ambitious forays into both alcohol and coffee markets. This bold strategy marks a significant departure from Coca-Cola's traditional focus, raising eyebrows and questions alike. Is this diversification a stroke of genius that will secure Coca-Cola's future in a changing beverage landscape, or is it a risky gamble that could dilute its brand and lead to disaster? Let's dive into the effervescent world of Coca-Cola's latest ventures and explore the potential highs and lows of this daring strategy.