Celsius Holdings: Growth versus sustainability in performance beverages
Celsius Holdings has upended the global energy and health beverage market over the past two years, rapidly winning share from legacy giants and riding a wave of health trends, aspirational marketing, and innovation. Its meteoric rise, capped by staggering sales and margin expansion in 2025—has investors and consumers alike asking: Can Celsius turn this breakneck growth into a sustainable leadership position, or is performance set for a cooldown? Here’s an in-depth look at Celsius’s strategy, strengths, challenges, and long-term outlook.
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