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Apple: Holiday product trends, AI features, and services upside

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Mythili
Oct 27, 2025
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Apple enters this holiday season with an overflow of momentum, powered by a broadened product portfolio, headline-grabbing AI features, and relentless expansion in high-margin services. As the market’s eyes turn toward year-end gifting, Apple’s refreshed device lineups and new “Apple Intelligence” suite are set to reshape consumer expectations, and drive another record-breaking sales quarter. Here’s how Apple is leveraging innovation, ecosystem design, and deepening engagement to propel its next chapter of growth.


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