Amazon: Retail innovations, logistics, and holiday sales preview
Few companies shape the global retail and logistics landscape quite like Amazon. In 2025, it stands at the intersection of digital commerce, AI-driven operations, and next-generation customer experiences—continuing to set the bar for what’s possible across online and offline retail. With new AI-powered shopping assistants, generative AI logistics models, immersive retail experiences, and a logistics backbone that’s the envy of the sector, Amazon is primed not just for steady growth, but for another defining holiday season. Here’s a deep dive into how Amazon is leveraging innovation for market leadership as retailers everywhere prepare for the year’s biggest sales period.
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