Adobe: Creative cloud's future in the AI era

Adobe Creative Cloud has long been the industry standard for digital creativity, empowering artists, designers, photographers, and filmmakers worldwide. Yet, as artificial intelligence (AI) continues to disrupt industries, Adobe faces both challenges and opportunities. With tools like Adobe Firefly, the company is embracing AI to redefine creativity. But will AI enhance Creative Cloud’s legacy or overshadow the human touch that defines artistic expression? This article explores Adobe’s strategies, successes, and hurdles as it navigates the AI-driven future.