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Find TikTok US a Suitor!
Walmart jumps into the TikTok fray, joins the bid with Microsoft for TikTokβs US assets.
Walmartβs shares jumped 4.5% yesterday, itβs biggest gain in seven weeks when the Big Box retailerβs confirmed itβs pursuing TikTokβs US operations in a partnership with Microsoft. This was enough for investors to get excited and drive up the retail giantβs stock price.
What happened?Β First, it was Microsoft. Then Twitter. Followed by Oracle. Alphabet in the mix. And now Walmart. There is no dearth of interested players when it comes to acquiring TikTokβs US business. Walmart was earlier leading a syndicate that included Softbank and Alphabet along with a couple of smaller investors. However, the US government was more interested in the lead investor being a technology company, given the national security imperative that was the narrative for forcing ByteDance (TikTokβs parent company) to sell the US assets. This forced Walmart to align with Microsoft in the negotiations to carve out TikTok US.
A statement from the company said, βWe are confident that a Walmart and Microsoft partnership would meet the expectations of US TikTok users while satisfying the concerns of US government regulators.β A successful bid will mean Walmart becoming a more credible rival to Amazon, since the company is getting ready to launch its delivery subscription service, Walmart+, to compete against Amazon Prime. Access to TikTok could even catapult Walmart into βsocial commerceβ against Facebook Shop and Instagram Shopping.
The deal, if approved, would give instant access to Walmart toΒ millions of consumers who could buy its products. In a filing this week, TikTok said it has nearly 100M monthly active users in the US, up 800% since January 2018.
Market Reaction:Β Walmartβs shares hit a 52-week high of $139.35 on Thursday, before settling down at $136.63, bringing the companyβs market cap in the neighborhood of $387B.
Walmart Snapshot π
WMT $136.63 +5.93 (4.54%)
Analyst Rating (33 Ratings) BUY 76%Β Β HOLD 18% Β SELL 6%
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Fun Fact of The DayΒ π
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