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👓 Does Warby Parker Have A Golden Eye?
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👓 Warby Parker: For Your Eyes Only?
Eyewear start-up Warby Parker (WRBY) went public on Wednesday through a direct listing. It joined the likes of Coinbase (COIN), Roblox (RBLX), and Spotify (SPOT), who took a similar route. Shares ended 36% higher on the first trading day. But will investors stick to it in the long run? (Tweet This)
A View To A Kill
Dave Gilboa had lost his glasses on a backpacking trip when he was in grad school at the University of Pennsylvania. The cost of replacing them was so high that he spent the first semester on campus without them.
Finally, in 2010, Gilboa, glasses intact, along with three others, launched Warby Parker. The company had received a token $2.5K investment through the Venture Initiation Program at The Wharton School. By the following year, they managed to raise $2.5M in the first formal funding round.
Initially, the company operated purely online. They shipped glasses to customers to try on at home, and they could keep the pair(s) they wished to buy. By the end of year 1, Warby Parker had shipped over 100K pairs of glasses and had 60 employees. By 2012, it had 100 employees.
They opened their flagship store in New York City in April 2013. That year, the company had raised $41M in the Series B round, including from American Express and former J. Crew CEO Mickey Drexler. By April 2015, Warby Parker was a Unicorn.
The company also developed its own Point of Sale (POS) system and deployed them in their stores that same year. At the same time, it partnered with Nordstrom - the fashion retailer renowned for its high-touch customer service - to establish six curated pop-up shops across the US.
In 2019, the company forayed into contact lenses. About a year back, the company raised $245M at a valuation of $3.2B. Today, Warby Parker has over 150 retail stores across the United States and three others in Canada. Its active customer count stands at 2.1M.
Live And Let Die
A day before Warby Parker's direct listing, the NYSE set a reference price of $40 per share, effectively valuing the company at $4.5B. On the trading day, the shares listed at $54.05, a 35% premium over the reference price. By the time markets closed, the company was valued at $6.8B.
The same day, the company released its guidance for the quarter ending September 30.
Key projections for Q3:
Revenue: $131M-$133M - a growth of 26-28% YoY
Adjusted EBITDA Margin: 4-5%
For the full year 2021, the company expects revenue of ~$537M with margins in the range of 4-5%. It also plans to open 30-35 new stores.
The company broke even in 2019, although it fell back into a loss of $55.3M for the full year 2020 because of stores being shut due to the pandemic. For the first six months of 2021, net loss stood at $7.3M compared to a loss of $10M Y-o-Y.
The company's market share today is at 2%. Does that make it an inconsequential player out there? The management would beg to differ, focusing instead on the massive scope for growth within its addressable market.
95% of the company's sales come from glasses, 2% from contact lenses, 1% from eye exams, and 2% from eyewear accessories. For the first six months of 2021, 50% of the sales were digital, down from 60% in 2020.
All said and done, Warby Parker has its work cut out: increase market share, diversify revenue stream, get back into the profit habit, to name a few. Otherwise, the shareholders are sure to take a myopic view of the business, which will make things a lot blurrier in the long run!
WRBY ended at $53.05, down 2.64%, after the 36% jump on its trading debut.
PS: Like you, our discerning reader, has no doubt noticed, we've named today's Crisps headlines in honor of Daniel Craig's final appearance as James Bond.
Company Snapshot 📈
WRBY $53.05 -1.44 (2.64%)
Later Today 🕒
Apollo Global Management Annual General Meeting
National Beverage Corp Annual General Meeting
Cal-Maine Foods Annual General Meeting
6:00 PM IST: Core Inflation
7:30 PM IST: ISM Manufacturing Index
7:30 PM IST: Consumer Sentiment Index
Today's Market Terminology: Guidance
Guidance is an informal report issued by a company to shareholders detailing the earnings it expects to achieve in the upcoming fiscal or the quarter ahead. Companies are not legally bound to give guidance
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